Komplexitätsökonomie – oder wie Wohlstand entsteht

buch-eric-d-beinhocker.jpg

In der letzten Sonntagszeitung ist ein sehr interessantes Gespräch mit Eric Beinhocker (Buch: “Die Entstehung des Wohlstandes”) abgedruckt. Auszugsweise möchte ich die interessantesten Aussagen zitieren (die gut auch zu unserem Markt passen):

(…) Der Sozialdarwinismus ist eine Ideologie des 19. Jahrhunderts, die für politische Zwecke missbraucht wurde, und keine Wissenschaft. In der Evolutionstheorie, von der ich spreche, müssen sich nicht zwangsläufig die Stärksten durchsetzen, sondern es können beispielsweise auch teamorientierte Lösungen sein. Innovation und Wandel geschehen auf sehr vielfältige Weise (…)

(…) wir müssen den Begriff Strategie neu definieren (…) deshalb brauchen wir nicht eine geniale Strategie, sondern Unternehmen, die kontinuerlich lernen und sich anpassen können.

(…) die meisten Unternehmen erneuern sich nicht so schnell wie die Märkte, in denen sie tätig sind (…)

(…) in der heutigen Sicht steuern CEOs Mehrwert bei, indem sie ein Portfolio im Lauf der Zeit entwickeln (…)

(…) Deshalb sollten wir die Bezahlung der Manager stärken an den langfristigen Wert koppeln, den sie für eine Unternehmen schaffen (…)

Mehr gibt es zu Eric D. Beinhocker hier: www.books.ch

Ihr

José Carlos Rageth | Geschäftsführer nettoSHOP AG

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